ADIDAS: Mutator
ADIDAS: Mutator
Adidas
Mutator Predator
A campaign to promote the Adidas Mutator Predator football boot.
This paid ad was used across social media platforms, and had a very high engagement rate.
We chose to combine animation and live action in this ad, as it was known to be an effective way of capturing the audience’s attention on social media.
When the ad went live, the analytic feedback proved to us that it was effective, and certainly drove sales.
DemonSkin
One of the main features of this boot is the ‘DemonSkin’ (spikes) that encase the foot, this needed to be visually prominent in the animation.
I created designed and animated all elements of this piece, whilst still adhering to the brand guidelines provided by Adidas.
The animations needed to show the player mutating into an otherworldly demon-like figure, as he unboxes the boots.
The boots give an ‘unfair advantage’ to the player who chooses to wear them.
Credits
Direction/Concept
Jamie Sivers
Laura McHugh
Illustration/Animation
Laura McHugh
@cuppagravy
Videography/Editing
Jamie Sivers
Motion Graphics
Jamie Sivers