I was asked to work on the Sports Direct Christmas Campaign with a range of outputs spanning web, social and OOH.
I covered illustrated stills, illustrated assets and animation.

There were many outputs, such as the video seen above. This video was displayed on store screens across Europe (including Oxford Street, London) during the Christmas period.

It was also used as an online social content piece to promote products for brands such as Nike, Adidas, Under Armour and Puma.

I worked on the illustration, animation and typography for this project (concepting these elements through to creation and post production).

Below are some illustrated banners and videos that were used for web, social and in-store.

Client
Sports Direct

Illustration and typography
Laura McHugh

Animation
Laura McHugh

Videography
Jordan Earnshaw

Direction/Concept
Jordan Earnshaw
Myles Greenfield
Craig Stonach,
Laura McHugh
Kelly Lithgow