I’ve worked alongside the production team at Sports Direct over a few years to create multiple ‘tech translated’ videos.

The aim of these videos is to clearly highlight the key technical components of the latest sports footwear (often football boots and running shoes).
These videos are used across their social channels to promote the product and drive sales.

My job is to design and create the animations that appear over the footage.

Here are some examples…

Client
Sports Direct

Animation
Laura McHugh